The trouble is in doing this I realised that my logo of the kiosk just isn't working. This isn't to say I don't like it. I love my little kiosk sketch. The trouble is it is just that. A sketch. Not a logo. It doesn't scale well, it doesn't work in black and white, and well I've never been entirely happy with the font. When I add it to a mood board or mock up sheet it sometimes fights with the work I'm showing.
I needed something simpler. So I started playing around with ideas..
I wanted something that would work on lots of different platforms, reflect my style, but seem reasnoably professional. Which I don't think the smiley suns were quite managing!
I looked back at my original sketches for the kiosk logo and rediscovered this font I had created. I like it because it has the inky, blobby look of much of my work. But I didn't like the perfect circle. I use a lot of collage in my work so I wanted something that felt a little more as if it had been shaped by hand. This is what I came up with.
I've tried it out in different colourways, so I know I can adapt it easily. I've added it to my website. Have a look and tell me what you think. Next I will be reshaping this blog a little too, so next time you visit it might look different.
It looks great Esther, splendid colour palette selection by-the-way!
ReplyDeleteThats why I redesigned my logo recently too, I loved it but it didn't work in a number of ways...I love the new one youve created and the website is looking awesome, love the mock up with the kids! so cute x
ReplyDeleteHi, Esther! The new logos look great! I definitely think they're much better than the smiling sun. Some might think it's too simplistic; but as you said, the font can be seen in a lot of your work and the shape also reflects what you do. I think it's a great representation of your brand that people can easily identify. Big or small, on the web or on something like a key chain or a coaster, it will still look nice. Great job!
ReplyDeleteI love your kiosk logo. It matches with different colors well. It looks beautiful no matter what shade you use. I can imagine your logo being used in graphic tees. Hmm, why not try doing just that? The design is simply one of a kind; it will be a hit for sure.
ReplyDeleteEmedia Creative